July 2011

Believe - Autotune and Intensity

I used to think autotune was the coolest thing on the planet. I was all over it when Cher used it generously in her late '90s hit "Believe". I wondered why every singer didn't use this magical post-processing tool. I was a little eleven at the time. I still think the song is catchy as anything. The video features some seriously intense looks between a cute girl and a dude with dreadlocks. And Cher praying in a nightclub. Cause that's how Cher rolls.